Imagine you have a beach ball and you are in the water. If you take that ball and force it under water what will it do? It will pop up and sit on top of the water. What happens if you push it further down? It pops up further, bursting right out of the water, maybe even by a foot or two.

Now imagine you just set the beach ball on the water and wait.. and wait… and wait. Well, eventually the ball loses air. Over time it may even sink into the water, or the water level may go down, but one thing is for sure - there is no chance of it spontaneously bursting out of the water. Sure you can hold it out of the water, but then - you’re still holding it aren’t you?

This is the difference between accelerated or auction marketing and traditional brokerage. The market is the water and the beach ball is your property and its sales price. This is how an auction works.

Its a common misconception that auctions offer giveaway prices. This simply isn’t the fact. A properly marketed auction on a qualified property will yield all that the market can bear. A properly marketed auction will bring all of the qualified prospective purchasers who are in the market for a specific property type during that slice of time.

A well orchestrated real estate auction will answer all of the bidders questions in advance and will allow the bidding public to push the sales price up to and sometimes beyond a fair market price.

Auction marketing offers

• A fair market value on your time frame
• A sales contract with your terms
• A buyer paid commission
• Security in the knowledge that you have a firm date for a sale

Accelerated marketing isn’t right for everyone and its not right for every property. Unlike traditional brokerage auction marketing is an all-out effort with a beginning and an end. If you’re committed to getting your property sold fast at fair market value, it may be for you.

Credit to Jeremy at Mansard for the visual.